B O Y ' S   F A S H I O N   F L E E C E
Animation
Fruit of the Loom's contrast color block detail fashion fleece active wear
provides ultimate comfort with it’s super soft fleece.
The bear arrives cold and sad to his igloo after a long day in extreme weather. As soon as he puts on Fruit of the Loom's boy's fashion fleece his world changes drastically. Colors emerge and his world changes to a different perspective. He emerges, full of optimism and ready for some new adventures coupled with some killer dance moves.​​​​​​​

S E Q U E N C E S
The story in 20 seconds
C H A R A C T E R   D E V E L O P M E N T

S K E T C H E S   &   C O N C E P T S

Directed by
WE ARE BATCH TV

Instagram  /  Dribbble  / Twitter  /  Facebook  / WeAreBatch.tv
Creative Direction by
DANIÉLA DE LANGE

Instagram  /  Dribbble  /  Twitter  /  Portfolio
Art Direction & Animation by
NURIA BOJ NEGRETE

Instagram  /  LinkedIn  /  Dribbble  / Twitter  / Facebook  / Portfolio

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